Singapore International Film FestivalSince its past editions, SGIFF always debuted a thematic look each year. For its 35th edition, a new approach was needed: one that focuses on having a cohesive visual language that captures the essence and spirit of the festival. An evergreen brand identity in every interaction to build a stronger relationship with the audience.
The knot motif builds on SGIFF’s core message of bridging global stories through cinema as a visual metaphor that ties, weaves and connects multiple points of view. The texture backdrops are derived from film stills, always dynamic and changing for each edition.
Role: Brand Consultant & Designer
Team: Studio CROP, SGIFF
Year: 2023
Design Principles
System
Environmental