Singapore International Film FestivalFor its 35th edition, SGIFF moved away from annual thematic resets toward an evergreen identity, one built to strengthen audience recognition with every edition. The knot motif captures the festival’s core mission: bridging global stories and connecting multiple points of view through cinema. Texture backdrops drawn from film stills keep each edition distinct, ensuring the identity stays dynamic while the foundation remains constant.
Role: Brand Consultant & Designer
Team: Studio CROP, SGIFF
Year: 2023
Design Principles
System
Environmental
Photo wallProgramme bookletOOH banners