Branding is my passion. For the past decade based in Singapore, I’ve worked with clients across diverse APAC industries—F&B, hospitality, finance and beauty & skincare—to deliver distinctive and impactful design that elevates their brand purpose and fosters positive experiences.
If you’re interested in collaborating, let’s connect. While currently freelancing, I remain open to full-time opportunities.
I’m Singapore PR. I hold a BFA Graphic Design and BA Design Studies with minor in Photography from San José State University, USA.
When not pushing pixels, I’m producing music and performing in low tech electronic music shows.
Work Experience
Brand Designer
🇸🇬 Freelance
JUL ’23 – CURRENT
Associate Creative Director
🇸🇬 Cowan
APR ’21 – JUL ’23
Senior Experience Strategist
🇸🇬 Landor & Fitch
MAR ’19 – APR ’21
Design Director
🇸🇬 Interbrand
SEP ’16 – NOV ’18
Designer
🇸🇬 Design Bridge
NOV ’14 – SEP ’16
Senior Communication Designer
🇺🇸 IDEO
DEC ’10 – OCT ’14
Contract Designer
🇺🇸 Astro Studios
JUL ’10 – AUG ’10
Design Intern
🇺🇸 Volume Inc.
JAN ’10 – MAY ’10
Publishing Design Fellow
🇺🇸 Chronicle Books
JUL ’09 – DEC ’09
Selected Clients
Starbucks
SGX
Coca-Cola
BDO
Johnson & Johnson
Pan Pacific
Singapore
Philippine Airlines
Keppel Land
National University of Singapore
Actis
Diageo
Eu Yan Sang
Shiseido
Yue Hwa
Mandarin Orchard Singapore
AT&T
Astro
Jardine Cycle & Carriage
WalterMart
Chronicle Books
Awards & Publications
Transform Awards SEA 2022
Iryasa, Silver for best brand architecture solution
Vocsta, Bronze for best visual identity from lifestyle & wellness sector
Landor & Fitch, 2021
‘The Purposeful Workplace’, written article
The Laughing Squid, 2013
Wormhole Map for 826LA, a non-profit writing & tutoring organisation
U.S. Design Patent, bottle design for Coca-Cola Company, 2012
Patent No.: US D796,332 S
GOOD Magazine, Issue 19, 2010
The Neighborhoods Issue
Graphic Design USA, 2008
Annual Inhouse Design Awards