Senka


Perfect skin for the perfect day.
Partnering with Hello Kitty for the first time ever, SENKA set out to remind everyone with its Perfect Whip Trio, that even in a pandemic, no one is alone.

The team created a toolkit for its limited edition collaboration, expressed in-store as well as across e-commerce and social media throughout a campaign of ultra-positivity while communicating key product benefits to users. The campaign was launched across APAC markets, such as: Singapore, Malaysia, Indonesia, Hong Kong and Taiwan.


Role: Creative Director
Team: Zara Duffy, Jackson Ong, Swati Mathur, May Lim, Ammanda Choo, Melvin Yeong
3D Visualisation: Visual22
Studio: Cowan
Year: 2022
Campaign
Experience touchpoints

© 2024 Wilfred Castillo. All logos, names, photos and trademarks belong to their respective owners.