Perfect skin for the perfect day.
The team created a toolkit for its limited edition collaboration, expressed in-store as well as across e-commerce and social media throughout a campaign of ultra-positivity while communicating key product benefits to users. The campaign was launched across APAC markets, such as: Singapore, Malaysia, Indonesia, Hong Kong and Taiwan.
Role: Creative Director
Team: Zara Duffy, Jackson Ong, Swati Mathur, May Lim, Ammanda Choo, Melvin Yeong
3D Visualisation: Visual22
Studio: Cowan
Year: 2022