SCB Wealth:
Revitalising Thailand’s First Universal Bank
SCB Wealth is the private banking arm of Siam Commercial Bank, Thailand. The work spanned logo, premium card design, and phygital experience touchpoints, connecting the physical and digital into a seamless client journey that reflects the discretion and sophistication private banking demands at every level.
Role: Design Director & Designer
Team: Yirong Tan, Nitin Das Rai, Farid Leong
Studio: Interbrand
Year: 2018
Brand identity
Experience touchpoints