Prospecs:
The Joy of Movement
Prospecs is a South Korean footwear and clothing brand for leisure and fitness. The rebrand centred on a single, energising idea—“The Joy of Movement”—giving the brand a dynamic identity and a proposition that could unify its range and speak to a more active, lifestyle-driven audience.
Role: Designer
Team: Soren DeOrlow
Studio: IDEO
Year: 2011
Logo
Sub-Brands
Sub-brandsTVC placement