Neutrogena Hydro Boost — Wilfred Castillo

Wilfred Castillo is a multidisciplinary designer with sleeves rolled up building brand identity and brand experience.

Neutrogena Hydro Boost:
Capturing the attitude of our audience.

With the introduction of a new formula that targets glowing skin, partnered with the launch of Neutrogena’s first recyclable, reusable jar, it felt time to refresh e-commerce product detail pages to communicate Hydro Boost’s new proposition.

The result: A fresh approach to communicating skincare efficacy with data and science that consists of macro imagery, tactile product visuals and GIFs for a dynamic customer journey that is relevant to attract and drive purchase.

Role: Creative Director
Team: May Lim, Ammanda Choo
Studio: Cowan
Year: 2022
Product detail pages

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