Neutrogena Hydro Boost

Crafting key benefits that capture the attitude of our target audience.
With the introduction of a new formula that targets glowing skin, partnered with the launch of Neutrogena’s first recyclable, reusable jar, it felt time to refresh e-commerce product detail pages to communicate Hydro Boost’s new proposition.

The result: A fresh approach to communicating skincare efficacy with data and science that consists of macro imagery, tactile product visuals and GIFs for a dynamic customer journey that is relevant to attract and drive purchase.

Role: Creative Director
Team: May Lim, Ammanda Choo
Studio: Cowan
Year: 2022
Product detail pages

© 2024 Wilfred Castillo. All logos, names, photos and trademarks belong to their respective owners.