Epoch Digital: Built on foresight, partnered for growth.
Rebrand for Epoch Digital, a new Asian data centre platform supported by Actis. Rapid growth of data centres across the Asia Pacific required Ampyrean to reevaluate its offer amongst local and international players. With a new set of brand proposition, brand values and naming, Epoch Digital is the strategic partner in building digital futures: To design, construct, and operate state-of-the-art, energy-efficient data centres across the Asia Pacific, future-thinking possibilities and powering partners for what is next.
Role: Senior Strategist, Creative Director & Designer
Studio: Cowan
Year: 2023
Strategy
Naming
Tone of Voice
Logo
System
Environmental
Guidelines
Data centre signage