Epoch Digital:
Built on foresight, partnered for growth.
Ampyrean was growing but its brand wasn’t keeping pace with its ambition. The rebrand to Epoch Digital—new name, new proposition, new identity—repositioned the business as Asia Pacific’s strategic partner in building digital futures. Backed by Actis, the new brand platform reflects the precision, foresight, and scale of a company designing, constructing, and operating state-of-the-art, energy-efficient data centres across the region.
Role: Senior Strategist, Creative Director & Designer
Studio: Cowan
Year: 2023
Strategy
Naming
Tone of Voice
Logo
System
Environmental
Guidelines
Data centre signage