Chinabank: Focused on you.
Brand refresh for Chinabank, the fourth-largest private bank in the Philippines. The design system takes cues from its Binondo Heritage Restoration Project (the location of its original branch, constructed in 1924). The “CBC” monogram now stands as a beacon to Chinabank’s “Focused on You” statement by visually representing the bank’s famed customer-centricity across retail and business banking.
Role: Creative Director & Designer
Year: 2024
Design Principles
Logo
System
Environmental
Guidelines
Branch external sigangePrint adsDigital adsDigital ads (Illustrations)Digital screensWebsite