Abenson
Connecting to a new generation of consumers.
Abenson’s brief was to reignite the brand and sharpen what it truly stood for, both offline and online. To develop a modern, world-class online store that would attract a new breed of customers that prefer shopping online.
Say hello to Abenson and its ‘Amazingly Awesome’ brand. Abenson created a brand that makes customer’s feel great about themselves; one that is your best friend while shopping online, and turns into a friendly and authentic salesman in stores. Fun. Smart. Trustworthy. Helpful. Inspiring. As grounded as ever, but as trendy as it needs to be to connect with millennials. Are you feelin’ it? Great. Let’s have some awesomely awesome experiences.
Role: Design Director & Designer
Team: Steve Harkin, Nitin Das Rai, Farid Leong
Studio: Interbrand
Year: 2017