Sprite:
Elevating refreshment.Worked with The Coca-Cola Company at IDEO to develop a new bottle design and label for Sprite that better embodied the brand's promise of pure refreshment. The resulting bottle design earned a U.S. design patent.
Role: Designer
Team:
Ricardo Figueiroa, Miguel Cabra, Judy Guo
Studio: IDEO
Year: 2011
Packaging
Product design