Brand identity for Prospecs, a South Korean footwear and clothing brand for leisure and fitness, that supports its new brand proposition, “The Joy of Movement”. The following year, sales of Prospecs ‘W’ (walking shoes) exceeded 3 million people.
Client: Prospecs
Agency: IDEO
Role: Design
Year: 2011

Collaborators: Soren DeOrlow

All projects made by Wilfred Castillo and collaborators. ©2021.
Born in the USA.