Wilfred Castillo

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Wilfred Castillo

Contact

Dutch born, Japanese raised art director based in Cape Town focusing on branding & design in expressive forms.

A multidisciplinary creative director building brands where strategy meets cultural resonance.

A multidisciplinary creative director building brands where strategy meets cultural resonance.

I’ve had the privilege to collaborate with these clients.

Hola, I’m
Wilfred Castillo

I’m passionate about brand identity and design systems with over a decade building principle-led brands across APAC. I’ve led identity work for Singapore International Film Festival, Chinabank, Cycle & Carriage, and Abenson, bringing strategic clarity to every digital and physical touchpoint.

My approach was shaped by IDEO, Interbrand, and Landor & Fitch. I now lead creative at Louken, a venture builder and brand consultancy. Outside the studio, I produce electronic music, a practice that keeps my creative thinking experimental.

Hola, I’m
Wilfred Castillo

I’m passionate about brand identity and design systems with over a decade building principle-led brands across APAC. I’ve led identity work for Singapore International Film Festival, Chinabank, Cycle & Carriage, and Abenson, bringing strategic clarity to every digital and physical touchpoint.

My approach was shaped by IDEO, Interbrand, and Landor & Fitch. I now lead creative at Louken, a venture builder and brand consultancy. Outside the studio, I produce electronic music, a practice that keeps my creative thinking experimental.

Hola, I’m
Wilfred Castillo

I’m passionate about brand identity and design systems with over a decade building principle-led brands across APAC. I’ve led identity work for Singapore International Film Festival, Chinabank, Cycle & Carriage, and Abenson, bringing strategic clarity to every digital and physical touchpoint.

My approach was shaped by IDEO, Interbrand, and Landor & Fitch. I now lead creative at Louken, a venture builder and brand consultancy. Outside the studio, I produce electronic music, a practice that keeps my creative thinking experimental.

Services

Brand Naming
Brand Identity
Logo Design
Design Systems
Identity Guidelines
Design Research
Creative Strategy
Visual Storytelling
Concept Development
Design Direction
Experience Design
Design Team Leadership
Client Communication
Public Speaking
Pitching
Publication Design
Print Production

Clients

Actis
BDO
Chinabank
Chronicle Books
Coca-Cola
Diageo
Eu Yan Sang
Jardine Cycle & Carriage
Johnson & Johnson
Keppel Land
NUS
Pan Pacific Singapore
Philippine Airlines
SGIFF
Starbucks
SGX
Shiseido